Hi, there. I’m Emma—a writer, editor, and lover of animals, candy, sunglasses, Broadway, traveling and oh, so much more. I consider myself to be an eclectic personality, and have written about everything from homes to fashion and relationships, in print and online.
After a stint in NYC (and a brief affair with thin-crust pizza), I returned to my native Chicago, where I grew up loving Michael Jordan, lakeshore beaches and deep-dish.
Below, a lil Q&A on why I quit my full-time job in advertising and started this here blog:
1. So you quit your job to start a blog?
No. Er, not quite. I quit my job because it no longer made sense for me. Long story short (ish): My passion has always been writing. I went to school for it, did some awesome internships at some awesome magazines & websites, and got some fantastic freelance gigs. I moved to New York four years ago with only a freelance writing and editing job to support me, and a cooler as my desk chair and a yoga mat as my office. But I wanted (and needed–see previous sentence about the cooler & yoga mat) a full-time job, and decided to try my hand at advertising. I got a job at an agency doing media planning and buying and, well, hated it.The people were amazing; the work itself was too much business and too little creativity. Less than a year later, I made the move to a digital publisher, in an Account Manager role.
During my three years at that company (partially in New York and partially in Chicago, after I moved back), I managed lots of cool, custom campaigns. I went to shoots, worked with designers and was there when our websites launched some pretty amazing things (like this, this & this). I gained invaluable knowledge and became friends with amazing people (Really, one thing I’ve always loved about the ad industry is that it’s full of outrageous-in-a-good-way, bold and hilarious people. Some of my best friends now are ones I met through both of my ad jobs.) The problem was I wasn’t being creative; I was a liaison, and a manager, but not a writer, or an editor, or a producer. Throughout my time in advertising, I also freelanced on the side, and it was the perfect creative outlet. And over time, it became clear that I needed to turn that creative outlet into my full-time career. So, here I am. Out of advertising and corporate America, and into the life of full-time freelancing. And because sometimes, websites don’t want to buy random articles I write about myself and my oft-eccentric life, I’m also blogging.
2. If you just started the blog, why are there already a bunch of old posts on here?
I’ve had a website for several months now, but it was purely a home for my professional portfolio. Rather than create an entirely new site for the blog, I just gave this one a face-lift, shifted some things around, and now emmasarran.com is a home for both my blog, Sarrandipity, and my portfolio.
3. Why Sarrandipity?
I can’t take credit for this one. I tried for ages to think of the perfect blog name: something catchy, easy to remember, and fitting for me, and what this blog would represent. But I came up short. Insert my lovely friend, Lauren. I exasperatedly shared with her my lack of ideas and, within minutes, she said the magic word: Sarrandipity. I’ve always loved ‘serendipity’—and not just the movie. The word, defined by Merriam Webster, means ‘luck that takes the form of finding valuable or pleasant things that are not looked for,’ is such a great reminder that goodness and good things are everywhere, and we just need to keep our eyes open. And the fact that my last name, Sarran, fits so perfectly into the word? That, in itself, is serendipitous.
4. So what is this blog going to be about?
It’s going to be eclectic, that’s for sure. I don’t want to limit myself to writing about just one thing. I have such varied interests, from style, to music, to fitness, traveling, cats, and more—and all of that will be represented here. The blog itself is a work in progress. I spent so much time not creating this blog because I wanted to wait until I had everything perfectly figured out: the right name, the right categories, the right design. But, I got tired of waiting for perfection and instead decided to take a leap of faith and start this damn thing. Probably related to that leap of faith I took to quit my job.
5. Why should I follow you?
If the promise of cat photos and Friends references (if you recognize the gif at the top of my post, you have my heart) isn’t enough, I hope to provide you with entertainment, inspiration, and the occasional laugh (at my own expense, of course).
6. Where can I find you on social media?
7. Where can I find your more, um, official/professional work?
Head over to my portfolio site.